{"id":121083,"date":"2024-03-26T09:24:54","date_gmt":"2024-03-26T08:24:54","guid":{"rendered":"https:\/\/xanasystem.com\/en\/?p=121083"},"modified":"2024-03-26T09:27:52","modified_gmt":"2024-03-26T08:27:52","slug":"simplify-product-management-trade-shows","status":"publish","type":"post","link":"https:\/\/xanasystem.com\/en\/resources\/simplify-product-management-trade-shows\/","title":{"rendered":"Simplify Product Management at Trade Shows with Xana Product Manager"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”60″ override_padding=”yes” h_padding=”6″ top_padding=”4″ bottom_padding=”4″ back_color=”color-105898″ back_image_auto=”yes” overlay_color=”color-jevc” overlay_alpha=”20″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ enable_bottom_divider=”default” bottom_divider=”gradient” shape_bottom_h_use_pixel=”true” shape_bottom_height_percent=”100″ shape_bottom_color=”color-jevc” shape_bottom_opacity=”30″ shape_bottom_index=”0″ uncode_shortcode_id=”969476″ back_color_type=”uncode-palette” overlay_color_type=”uncode-palette” shape_bottom_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”2″ style=”dark” font_family=”font-165032″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ parallax_intensity=”4″ parallax_centered=”yes” width=”1\/1″ uncode_shortcode_id=”718693″][uncode_info_box items=”Categories,Date,Reading_time” text_font=”font-762333″ text_size=”h4″ separator=”bullet”][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_size=”fontsize-603939″ uncode_shortcode_id=”148922″]Automatic Heading Text[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”104306″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ font_family=”font-165032″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″ uncode_shortcode_id=”671492″][vc_column_text uncode_shortcode_id=”226359″]For marketing departments, trade show preparation can be one of the most tedious times of the year. The need to present a wide variety of products attractively and effectively, along with the task of filtering and selecting specific products for different audience segments, can be overwhelming. Additionally, the challenge of coordinating logistics, stand design, and communication strategy adds an extra layer of complexity. It is in this demanding context where Xana Product Manager emerges as a comprehensive and efficient solution.
\n[\/vc_column_text][vc_custom_heading text_color=”color-156204″ text_font=”font-762333″ text_size=”h1″ mobile_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”128244″ text_color_type=”uncode-palette”]Centralized Management and Effortless Customization[\/vc_custom_heading][vc_custom_heading text_color=”color-156204″ text_font=”font-762333″ text_size=”h3″ desktop_visibility=”yes” medium_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”590229″ text_color_type=”uncode-palette”]PIM Platforms in Product Management[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”146724″]Xana Product Manager allows companies to manage and customize product communication centrally and effortlessly. From the platform, users can easily organize and update product information, as well as create specific new product groupings to stand out at each trade show.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-lxmt” overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”156166″ back_color_type=”uncode-palette”][vc_column column_width_percent=”80″ position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″ uncode_shortcode_id=”393597″][vc_custom_heading heading_semantic=”p” text_font=”font-762333″ text_size=”h1″ text_height=”fontheight-357766″ mobile_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”153763″]Streamline Trade Show Prep with Xana Product Manager: Effortlessly stand out amidst the chaos.[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-762333″ text_height=”fontheight-357766″ desktop_visibility=”yes” medium_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”130661″]Emerging technology and shifting consumer demands reshape the business landscape and promote digitization.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”0″ back_color=”color-105898″ overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″ uncode_shortcode_id=”707577″ back_color_type=”uncode-palette”][vc_single_image media=”121089″ media_width_percent=”100″ alignment=”center” uncode_shortcode_id=”352270″][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”977325″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ font_family=”font-165032″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″ uncode_shortcode_id=”462399″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ mobile_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”410827″]Versatile Connectors for Multichannel Communication[\/vc_custom_heading][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ desktop_visibility=”yes” medium_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”129623″]Automation in Product Management: Optimizing References[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”197089″]The integration of Xana Product Manager with connectors like the web catalog and the app catalog provides complete multichannel communication. This means that companies can bring their product message to different platforms coherently and effectively, increasing their reach and visibility.[\/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ mobile_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”336048″]Immersive Stand Experience with the App Catalog[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”118321″]Xana System’s app catalog takes the trade show experience a step further by allowing users to combine the stand experience with product samples innovatively. Visitors can scan products with their mobile devices and easily save items of interest for later information retrieval.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”183944″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ font_family=”font-165032″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″ uncode_shortcode_id=”936392″][vc_custom_heading heading_semantic=”h3″ text_font=”font-762333″ text_size=”h3″ desktop_visibility=”yes” medium_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”116618″]Customer Experience Focus: Personalization and Ease[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”183944″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ font_family=”font-165032″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″ uncode_shortcode_id=”936392″][vc_custom_heading heading_semantic=”h3″ text_font=”font-762333″ text_size=”h3″ desktop_visibility=”yes” medium_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”213094″]Integration of Sales and Promotion Channels[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-lxmt” overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”188198″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”0″ back_color=”color-105898″ overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″ uncode_shortcode_id=”119009″ back_color_type=”uncode-palette”][vc_single_image media=”121090″ media_width_percent=”100″ alignment=”center” uncode_shortcode_id=”242943″][\/vc_column][vc_column column_width_percent=”80″ position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/2″ uncode_shortcode_id=”191938″][vc_custom_heading heading_semantic=”p” text_font=”font-762333″ text_size=”h1″ text_height=”fontheight-357766″ mobile_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”137309″]Elevate Your Trade Show Experience: Centralized management, versatile connectors, and immersive app catalogs.[\/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_font=”font-762333″ text_size=”h3″ text_height=”fontheight-357766″ desktop_visibility=”yes” medium_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”691109″]Automation will be crucial for keeping references up to date and improving communication across multiple channels, including B2B.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”304958″][vc_column column_width_use_pixel=”yes” gutter_size=”3″ font_family=”font-165032″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″ uncode_shortcode_id=”384313″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ mobile_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”208590″]Additional Benefits for Companies[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”810912″]In addition to simplifying product communication for trade shows, Xana Product Manager offers a range of additional benefits for companies. From more efficient inventory management to a better understanding of product performance, this platform provides the necessary tools for success in the trade show environment.[\/vc_column_text][vc_column_text uncode_shortcode_id=”129796″]In summary, Xana Product Manager is the comprehensive solution for simplifying and customizing product communication for trade shows. With centralized management, versatile connectors, and an immersive stand experience, companies can stand out at any trade show and maximize their impact.[\/vc_column_text][vc_custom_heading text_size=”h3″ desktop_visibility=”yes” medium_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”194025″]Business Agility in Product Management[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”30″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”3″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=”” uncode_shortcode_id=”119427″][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”2″ override_padding=”yes” column_padding=”2″ style=”dark” font_family=”font-762333″ back_color=”color-105898″ overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″ uncode_shortcode_id=”274979″ back_color_type=”uncode-palette”][vc_custom_heading text_font=”font-762333″ text_size=”h1″ text_height=”fontheight-357766″ mobile_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”246865″]With Xana System, managing your products will be much simpler and easier.<\/p>\n

Join us and take your business to the next level![\/vc_custom_heading][vc_custom_heading text_font=”font-762333″ text_size=”h3″ text_height=”fontheight-357766″ desktop_visibility=”yes” medium_visibility=”yes” text_uppercase=”” uncode_shortcode_id=”167630″]Discover how Xana Product Manager can help increase your team’s productivity and optimize your results in digital environments.[\/vc_custom_heading][vc_button button_color=”color-648748″ radius=”btn-round” border_width=”0″ link=”url:https%3A%2F%2Fxanasystem.com%2Fen%2Frequest-a-product-tour%2F|target:_blank|rel:nofollow” button_color_type=”uncode-palette” uncode_shortcode_id=”744721″]REQUEST A PRODUCT TOUR[\/vc_button][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Discover how Xana Product Manager simplifies trade show preparation, enabling centralized management and an immersive booth experience. <\/p>\n","protected":false},"author":1,"featured_media":121092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[197,185],"tags":[207,209,187,189,193],"_links":{"self":[{"href":"https:\/\/xanasystem.com\/en\/wp-json\/wp\/v2\/posts\/121083"}],"collection":[{"href":"https:\/\/xanasystem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xanasystem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xanasystem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xanasystem.com\/en\/wp-json\/wp\/v2\/comments?post=121083"}],"version-history":[{"count":5,"href":"https:\/\/xanasystem.com\/en\/wp-json\/wp\/v2\/posts\/121083\/revisions"}],"predecessor-version":[{"id":121091,"href":"https:\/\/xanasystem.com\/en\/wp-json\/wp\/v2\/posts\/121083\/revisions\/121091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xanasystem.com\/en\/wp-json\/wp\/v2\/media\/121092"}],"wp:attachment":[{"href":"https:\/\/xanasystem.com\/en\/wp-json\/wp\/v2\/media?parent=121083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xanasystem.com\/en\/wp-json\/wp\/v2\/categories?post=121083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xanasystem.com\/en\/wp-json\/wp\/v2\/tags?post=121083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}